Author Topic: Jon Coen/ESM: "Culture Thieves" - iStar, Surfboards and Asbury's North Beach - click to read!  (Read 638 times)

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Jon Coen's latest piece is up on ESM, and he looks at the controversy surrounding iStar's use of surfboards to mark sites of future development in Asbury, while at the very same time one of it's projects threatens the very existence of an iconic NJ surf spot so well known to all of us in the very same town.


Photocredit: Surfrider, Jersey Shore Chapter

As always, Jon brings facts to the table and the article is in his usual extremely well written style - Here's an excerpt:

"iStar owns 33 acres of Asbury Park’s waterfront and, in 2012, partnered with Madison Marquette, the retail developer of Asbury’s famed waterfront. Bruce Springsteen may have built the Stone Pony, but iStar owns it. By now, everyone knows the story of this archetypical city-by-the-sea seashore playground that became a crossroads of American rock ‘n’ roll history. Its fall became equally recognized, as fires, race riots, corruption and economic downturn left the waterfront a ghost town in a state where shore property is always at a premium.

But while Asbury is celebrated for its past, a dream has always existed for its future. Many young business owners have moved to Asbury in the last ten years, coinciding with a massive economic comeback. Every weekend for five months of the year, the half-mile waterfront is not only bustling but the most unique stretch on the entire Jersey coast — an everyman’s resort compared to more exclusive communities nearby and a little more creative than your average boardwalk town.

Part of that has to do with the counterculture that invested time and ideas in the ‘90s and early 2000s – painters, skaters, restaurateurs, photographers, tattoo artists, promoters, musicians, and, of course, a gay community that shook Asbury back to life. Surf culture has played no small role in reminding the general public that there is a beach (and waves) here just like the ones in Ocean Grove, Belmar, Long Brach, Seaside, etc. The other part of it had to do with financial folks – the ones who invest money, something the aforementioned groups are historically lacking in early stages. Their combined vision and aesthetics have worked parallel to make Asbury what it is today."


Click through for the full article:  http://www.easternsurf.com/index.php?option=com_k2&view=item&id=1594:culture-thieves?&Itemid=111


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Webmaster, NYNJSurf.com - Follow NYNJSurf on Instagram - click here ---> @NYNJSurf - Site Comments, questions or requests? Email me! [email protected]