Total package $625? I dunno....I say support your local shaper, and have him put the label for the beer of your choice on the deck!
Never saw a Coors board before - Mario has a Guinness longboard, and a kid who surfs by me has a blue Guinness thruster - really nice looking board, actually! Seen plenty of Budweiser boards on display in various bars over the years, that's for sure.